Comments for SEO Made Easy

Comment on Search Engine Optimization for Dummies by bigdaveskygod

bigdaveskygod — Mon, 21 Mar 2011 22:43:02 +0000

cool thanks for the help

Comment on Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Neil Davidson

Neil Davidson — Fri, 25 Feb 2011 05:50:53 +0000

22 of 24 people found the following review helpful:

Great mainstream book about new marketing, November 9, 2009

Neil Davidson (Cambridge, UK) -

Amazon Verified Purchase(What's this?)

This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) (Hardcover)

This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.

The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."

"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they're doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.

This is no dry textbook. It's full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It's well written, and there are cartoons too.

Inbound marketing - get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They'll love you for it.

Help other customers find the most helpful reviews

Was this review helpful to you?

Comment

Comment on Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Bhavana Musuluri

Bhavana Musuluri — Fri, 25 Feb 2011 05:17:26 +0000

52 of 60 people found the following review helpful:

"Remarkable" book, October 10, 2009

Bhavana Musuluri (Boston, MA) -

This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) (Hardcover)

I'm stealing one of the often used words in the book to define the book itself - remarkable. This book is fantastic and easy to read. As you read each chapter, the authors take you through each step in successfully marketing your products. This book is not filled with theories, but it rather cleverly explains each winning strategy which is relevant in this day and age, and then sums up each chapter with a list of things to do to implement the strategy. The best part is that anybody who is willing to invest time and brains can use this book as a reference and start creating value to their company immediately and of course build on it overtime. The book shows new techniques that doesn't require an old-school marketing guru with tens of years of experience. In fact, a person with a little bit of creativity can use this book to REALLY get customers and sell their products.

Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons - who doesn't enjoy a chuckle every few pages? :-)

Absolute bang for your buck and once you pick up the book, you will finish it!

Help other customers find the most helpful reviews

Was this review helpful to you?

Comments (6)

Comment on Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Jeanne Yocum

Jeanne Yocum — Fri, 25 Feb 2011 05:08:07 +0000

31 of 32 people found the following review helpful:

Good for beginners, March 29, 2010

Jeanne Yocum (Granby, MA United States) -

Amazon Verified Purchase(What's this?)

This review is from: Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) (Hardcover)

If you're brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps even has a blog already, there is probably not much here that you don't already know. I would assume given their business that the authors know much more indepth information than they shared in this first book; I hope they get around to writing a second one for people with more social media experience.

Help other customers find the most helpful reviews

Was this review helpful to you?

Comment (1)

Comment on XGen Software Review – Can XGen SEO Guarantee TOP 10 Ranking On Google? by klieb93

klieb93 — Thu, 24 Feb 2011 02:06:14 +0000

logical but fundamental ideas….. great!!!!!!

Comment on XGen Software Review – Can XGen SEO Guarantee TOP 10 Ranking On Google? by Witchita1

Witchita1 — Thu, 24 Feb 2011 01:42:18 +0000

This is great info! Thanks.

Comment on Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website by Christine Curavo

Christine Curavo — Mon, 21 Feb 2011 21:02:34 +0000

7 of 9 people found the following review helpful:

This book is a MUST!, November 3, 2009

Christine Curavo -

Amazon Verified Purchase(What's this?)

This review is from: Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website (Paperback)

I just started an on-line store[...], not knowing the first thing about how I was going to get traffic to my site. In fact, all I knew how to do was find the right people to design, photograph and write for me since I have owned a design firm for the last 20 years. Then came the day when it was finished, and it hit me, now what?

I bought books on Twitter, and learned it. Ok. I bought books on Facebook, got the hang of that. OK. Figured out Linked In. Fine. But, still...it was nothing. You can tweet all you want and your chirps aren't heard all that often. There was still the mystery of the web...and aptly named so because it really is like getting caught in the spider's web that actually makes little to no sense. I am not even sure the web understands the web.

Relief came to me when I bought Liam Scanlan's Web Traffic Magnet. When I first opened it, I almost fainted when I saw all the new words and ideas to learn. I took it one word at a time, had my highlighter and went through it once. Somewhere along the line a little light went on, and I started to hear sense. So I read it again. WOW, Liam really knows what he's doing, and writes so a newcomer like me can understand.

I simply took his advice, one point at a time, and by some strange magic, my page rank went from N/A to a 5/10 in 4 weeks. I never even heard of page rank a month ago...but it's real.

The thing about the book that I love so much? Besides taking the ouch out of understand the web? It's small enough to fit in my purse so I can review when ever I want. And then there is Liam himself, who will actually help you along if you feel you need him. He stands behind his work.

Thanks Liam for this great book. I am working on your next book now!
[...]

Help other customers find the most helpful reviews

Was this review helpful to you?

Comments (3)

Comment on Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website by L.J. O'Neal

L.J. O'Neal — Mon, 21 Feb 2011 20:03:51 +0000

3 of 3 people found the following review helpful:

Contains good info but VERY poorly written. Needs an editor & pro publisher., August 26, 2010

L.J. O'Neal (USA) -

Amazon Verified Purchase(What's this?)

This review is from: Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website (Paperback)

Are you kidding me? Even though this book contains some decent information, it was disappointing, due to the manner in which it was published. It doesn't have a professional look or feel to it at all. Contains typos and improper set-up.

According to the author: "I crammed as much into as few pages as possible. This allows me to keep the book price reasonable. Adding page breaks to the beginning of chapters would have added about a dollar to the price, so I took them out."

I found it very hard to focus on the author's suggestions due to the above. If this really is Volume 1, it's enough for me. Volume 2 is definitely scratched from my list of "must-haves" -especially if it's typeset in any way like the previous one.

Note to Mr. Scanlan: I'm willing to pay an extra buck for a better produced book. This really is hard on the eyes, even if the information is good.

Help other customers find the most helpful reviews

Was this review helpful to you?

Comment

Comment on Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website by David L. Cummings "Child Advocate"

David L. Cummings "Child Advocate" — Mon, 21 Feb 2011 19:37:43 +0000

17 of 21 people found the following review helpful:

A Treasure Trove of Traffic Generation Gems, August 31, 2008

David L. Cummings "Child Advocate" (Cincinnati) -

This review is from: Web Traffic Magnet: 55 Free Things You Can Do to Drive Traffic to Your Website (Paperback)

Search engine optimization (SEO) is a rather nebulous and overwhelming topic. It consists of a glut of scattered and discordant advice that aspiring SEO specialists must painstakingly wade through and synthesize to learn the best-practice activities for high rankings. My experience has been that SEO is very frustrating to learn and keep up with.

I just finished reading Web Traffic Magnet and found that it takes much of the mystery out of SEO. It answered many of the nagging questions I have had about SEO for a long time. As well, I really appreciate having these answers all in one place -- written in brevity, without superfluous or overwhelming content -- for quick and easy reference.

Web Traffic Magnet really is an extremely useful book. I recommend it for anyone learning the practice of SEO or even greatly skilled in it. The SEO virgin may need to first review a primer on the basics of SEO to fully appreciate this book, but I think all other SEO practitioners will find it a treasure trove of great gems on driving traffic to one's Web site.

Help other customers find the most helpful reviews

Was this review helpful to you?

Comment

Comment on The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing by Leann Thieman

Leann Thieman — Sun, 20 Feb 2011 18:30:57 +0000

7 of 7 people found the following review helpful:

Great book for novices, March 14, 2009

Leann Thieman (COLORADO) -

This review is from: The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (Paperback)

As a beginner, I learned so much from this book, with easily understandable language and concepts...even I could do it!
LeAnn Thieman

Help other customers find the most helpful reviews

Was this review helpful to you?

Comment